Alexandra Creative Director & Founder
Alexandra offers over 15 years of experience in graphic design, web development and integrated marketing management. A graduate of the prestigious Art Institute of Fort Lauderdale she began her professional career working at several of South Florida’s largest companies. In January of 2011 Alexandra founded Otena Concepts, a full service boutique design firm. Two years later her success as a business owner was recognized, earning her a place in the list of South Florida’s 100 Outstanding Women of Broward County.
Alexandra continues to expertly lead a growing team of exceptionally creative, like-minded professionals dedicated to assisting companies both large and small to achieve their unique marketing objectives.
Christine Director of Operations
As Otena Concept’s Director of Operations since 2011, Christine’s goal is to exceed client expectations with top-notch quality for the finished product. Passionate about design, the latest trends and innovative marketing, Christine embodies the detailed, nurturing approach that signifies Otena quality. Under her leadership, Otena Concepts is soaring to new heights. With a background in business, human resources and management Christine is entrusted to develop new business relationships, carry out and build the company’s culture and oversee daily operations. Through her professionalism and commitment to brand vision, her role continues to expand as Otena Concepts continues to build brands through iconic imagery and unique, innovative practices.
Robin Director of Marketing and Communications
For over a decade, Marketing Guru Robin has been providing expertise in digital marketing, communications and public relations for companies in emerging technologies, healthcare/pharma, IT, leisure, education and more. She holds a Masters of Science degree in Communications from Florida State University and a BS in Communications from the University of Kentucky. Robin is the mother of 16-year-old twins and an avid fan of anything coastal.
Hesler Senior Software Engineer
Hesler offers Otena Concepts and its clients over seven years of software engineer and web development expertise. His professional journey started as a co-developer on several high-traffic national and international websites. Over the last four years he honed his technical skills, specializing in highly functional, seamless platforms. He joined the Otena Concepts team in 2011, ascending to Supervisor of the Development Team just two years later. Today he coordinates the development of all web systems and builds highly complex platforms through the implementation of optimized architecture and flexible systems. Bilingual in Spanish and English, Hesler expertly advises Otena Concepts clients on the implementation of the best tools and most effective technology solutions that will achieve exceptional returns on investment as well as spur business growth.
Brandon Senior Graphic Designer
Brandon is our graphic design extraordinaire. He specializes in branding, web & print design, built on concept and collaboration. He is an avid lover of cycling, music, photography and coffee shops.
Valerie Digital Design Coordinator
Valerie began her journey with Otena Concepts as an intern in the beginning of 2017. Her young, energetic, and hardworking approach, filled with passion for marketing and web management, landed her a full-time role as our Digital Design Coordinator. She’s more like a multi-tasking wizard! She oversees and assists our web design, digital marketing, SEO, and social media for our variety of clients. Holding a degree in Marketing from Florida Atlantic University, and a Web Design and Development certificate from Florida State University, she’s been able to help Otena create magic for our clients. When Valerie’s not at work she enjoys reading, spending time with her husband and relaxing at the beach.